"CRYSTAL" THE NEW NAME FOR FOSTER FARMS DAIRY PRODUCTS
Foster Farms Dairy To Unveil New Name, Packaging To Increase Market Share

MODESTO, Calif - Consumers wanting high-quality Foster Farms Dairy products will be reaching for the "Crystal" brand in their grocer's dairy case come September.

Modesto's Foster Farms Dairy, which purchased Crystal Cream & Butter Co. last October, is changing the name of its entire product line to Crystal and launching a major Northern California marketing campaign supporting the brand.

"Foster Farms Dairy has widespread awareness locally, but is not as well-known outside greater Stanislaus County," said Dennis Roberts, Vice President of Sales & Marketing for the Modesto-based agribusiness.  "Going with Crystal, which has tremendous name recognition in Sacramento and the Bay Area, will assure consistent branding while increasing overall market share.

With the Crystal purchase, Foster Farms Dairy added hundreds of new retail outlets in California and increased its milk processing by 500,000 gallons per week.

Owned by the Foster Family, Foster Farms Dairy will continue to be the largest privately-owned dairy in the state.  It processes about 3 million gallons of milk a week and employs over 950 people.  The dairy produces a full line of products including milk, cottage cheese, sour cream, ice cream, and butter.